Message categories
Authentication messages
Authenticate users with one-time passcodes in an easy and secure way on a convenient, highly visible channel: WhatsApp Business API.
Authenticate your customers quickly, confidently, and safely with authentication messages on WhatsApp.
Drive conversion
with native features like one-tap and auto-fill buttons to make authentication easy for customers. Integrate zero-tap for the most seamless authentication experience.
Authenticate customers securely
with messages that travel encrypted, customizable validity periods, and other security features to help ensure your message reaches the intended customer.
New account creation
Help new customers get to know your business. Once they opt in to receive WhatsApp Business API messages from you, you can start personalized marketing messages to build awareness.
Use awareness marketing messages to:
- Share new products or services
- Nurture leads
- Follow-up on your Ads That Click to WhatsApp
Account recovery
Enable other conversion events by ensuring customers safely re-access their accounts.
New orders & transactions
Confidently confirm purchases by authenticating customers during checkout.
Existing orders & transactions
Protect existing revenue by requiring verification during an order delivery.
Success Stories
From banking, e-commerce, and more, WhatsApp helps businesses drive results
Build better customer relationships
WhatsApp Business Platform empowers medium to large businesses to scale customer engagement, boost sales, and create a better customer experience with full-funnel interactions.