- Challenge
- Collection launches and festive offers reached only the customers who happened to walk in, and enquiries from social media were handled from personal phones with no record of who had been followed up.
- Solution
- WhatsApp campaign templates for new collections and festive promotions, sent to segmented past buyers.
- Benefit
- Every enquiry is recorded with its source and status.
Case study · Consumer Products
Pure Pleasure: Organising Customer Communication on WhatsApp
Product enquiries and order-related questions competed for the same attention, and customers often waited for answers to simple questions.
The challenge
Product enquiries and order-related questions competed for the same attention, and customers often waited for answers to simple questions.
The solution
- Customer support automation for common product and order questions.
- Product enquiry flows that share details and route purchase intent to the team.
- Personalised engagement and order-related communication templates.
Business benefits
- Common questions are answered instantly.
- The team focuses on conversations that need a person.
- Order communication is consistent and timely.
This case study describes the solution designed for Pure Pleasure. It does not report measured results. Metrics and quotations are published only after they are verified and approved by the client.
Industry
More WhatsApp automation for ecommerce
Order confirmations, abandoned cart reminders, delivery notifications and support.
Services used in this solution
WhatsApp
WhatsApp Automation
Automate welcome messages, lead qualification, order updates, appointment reminders and follow-ups on WhatsApp.
Learn moreWhatsApp
WhatsApp Chatbot
Custom WhatsApp chatbot development: menu-based bots, lead qualification bots and AI chatbots that answer from your own content, with human hand-off and CRM integration..
Learn moreWhatsApp
WhatsApp API Integration
Integrate the WhatsApp Business API with your CRM, website, ecommerce store, ERP or custom software.
Learn more
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- MJMukunda JewellersJewellery & RetailRead case study Proposed use case
- MEMedha EdutechEducation & EdTech
- Challenge
- Course enquiries arrived across website forms, calls and WhatsApp during intake periods, and counsellors spent most of their time repeating course details rather than converting serious students.
- Solution
- An automated course-enquiry flow that shares programme details and collects the student's background.
- Benefit
- Students receive course information immediately, at any hour.
Read case study Proposed use case - NJNandi JewellersJewellery & Retail
- Challenge
- Loyal customers were not hearing about new arrivals or offers between visits, and there was no structured way to keep in touch with them.
- Solution
- Customer engagement campaigns with product imagery and showroom CTAs.
- Benefit
- Customers hear about new collections directly on WhatsApp.
Read case study Proposed use case
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